I read Seth Godin’s blog frequently…he’s always so on point with his observations of the world from a marketing perspective.
Here are some of his random questions he was asking himself while traveling recently:
Why does a banana cost twenty cents at the supermarket and $1.61 at SFO? Are hungry people supposed to subsidize non-hungry travelers?
When I go through security, why do I need to remove a cardigan sweater but the woman standing next to me can keep her cashmere blouse on? Are certain kinds of wool inherently risky?
What would happen if Imagineers from Disney designed the security line? Why not let them try?
Why doesn’t the airport have sleeping benches? Worse, far worse, why isn’t there someone you can ask that question to?
After inspecting more than twenty million pairs of shoes, have the screeners found even one dangerous pair?
After seven years, why is random yelling still the way that TSA screeners communicate their superstitious rules to people in line? Will this still be true in twenty years?
Why don’t we spend some of the time and money we’re wasting on security theatre to do things like secure ports or make airport runways safer?
Why don’t hotels have very simple alarm clocks?
It used to be extremely dangerous to give people on planes a metal butter knife and a fork with their meal. Now, it’s apparently no longer dangerous. What happened? If this was an overreaction not based on data, should reexamine other possible overreactions?
If it’s so dangerous to have your ipod on during takeoff and landing, how come you’re allowed to have it with you on the plane at all? Does all the scolding actually increase safety? How?
Why does the FAA require the airlines to explain to every passenger how to buckle their seatbelt? Don’t people who have managed to safely get to the airport but have never mastered this skill deserve whatever happens to them?